2024 VSA Marketing Workshop
VSA Taiwan Marketing Workshop 2024: Empowering Vietnamese Students in Taiwan
CrossBond had the privilege of being part of the VSA Taiwan Marketing Workshop 2024, which took place on October 19th, 2024. This event served as an important platform for Vietnamese students looking to build their careers in Taiwan, offering valuable insights and practical guidance from experts in the marketing field.
A Step Forward for Vietnamese Students in Taiwan
As the Vietnamese student population in Taiwan continues to grow, the VSA Taiwan Marketing Workshop highlighted the opportunities available for students seeking to thrive in the marketing and business sectors. The event brought together a diverse group of students eager to enhance their skills, learn from professionals, and explore career development strategies in Taiwan. With the aim of fostering cultural exchange and helping students navigate Taiwan’s professional landscape, the workshop became an essential event for students dedicated to achieving their career goals.
The workshop was designed to provide the attendees with essential tools for success, showcasing how they could leverage their unique cultural backgrounds and marketing knowledge to make meaningful contributions in Taiwan. By offering insights on personal branding, digital marketing strategies, and career advancement, the event emphasized the importance of adapting to the changing job market and preparing for the future.
Inspirational Speakers and Key Insights
The workshop featured a series of insightful talks and discussions from a diverse range of speakers, each bringing their expertise and personal experiences to inspire the attendees.
1.Nguyễn Thu Hằng, a Vietnamese YouTuber based in Taiwan (Hang.tv), shared her experiences of building a personal brand on social media. As a content creator, she spoke about the importance of authenticity and engagement, offering practical tips for students aspiring to enter the digital marketing field. Her journey as a successful YouTuber resonated with the students, inspiring many to explore new ways of connecting with audiences through online platforms.
2.Đỗ Hải Dùng, the Founder of Taiwan Diary and Assistant Professor at MCUT, discussed the power of storytelling in marketing. He emphasized the significance of building narratives that resonate with diverse audiences, especially in the context of cross-cultural marketing. His session provided students with a deeper understanding of how storytelling can be an effective tool in building strong, long-lasting connections with customers and clients.
3.Chạc Cẩu Tây, Founder of Shenghua Marketing and a Ph.D. student at NYUST, offered valuable insights on digital marketing trends and strategies. His talk focused on how students could stay ahead of the curve by adopting innovative marketing technologies and understanding evolving consumer behaviors. His expertise in digital marketing made his session particularly relevant for students interested in leveraging modern tools to enhance their marketing careers.
4.Eric Nguyễn, Project Manager at OhMyJob and MBA student at NTU , provided an overview of the marketing job market in Taiwan and how Vietnamese students could position themselves for success. Eric shared strategies for building a professional network, securing internships, and entering the marketing industry. His practical advice gave students the confidence to pursue career opportunities and navigate the competitive job market in Taiwan.
Fostering a Thriving Community of Vietnamese Students
The VSA Taiwan Marketing Workshop 2024 underscored the growing presence of Vietnamese students in Taiwan and their increasing contributions to Taiwan’s academic and professional landscapes. As the number of Vietnamese students in Taiwan rises, the event highlighted the importance of supporting their career development and fostering an environment where they can thrive.
By hosting such workshops, the Vietnamese Student Association (VSA) plays a pivotal role in building a strong, vibrant community that fosters collaboration, cultural exchange, and personal growth. The workshop not only provided students with the skills needed to succeed but also allowed them to connect with peers and mentors, strengthening the bonds between the Vietnamese student community and Taiwan’s broader society.
CrossBond’s Commitment to Empowering Students
CrossBond is proud to continue supporting the Vietnamese student community in Taiwan, providing opportunities for personal and professional growth. Through participation in events like the VSA Taiwan Marketing Workshop 2024, we aim to connect students with industry leaders, foster meaningful networks, and empower them to seize opportunities as they shape their careers in Taiwan.
As the Vietnamese student community continues to grow and contribute to Taiwan’s dynamic professional ecosystem, CrossBond remains dedicated to helping students achieve their goals and realize their potential. The VSA Taiwan Marketing Workshop 2024 was just one example of our ongoing efforts to support students in their pursuit of success, and we look forward to being part of many more initiatives that will help shape the future of Vietnamese students in Taiwan.
The workshop was a resounding success, leaving attendees with valuable takeaways and a renewed sense of purpose in pursuing their careers. We are excited to see the continued growth and success of Vietnamese students in Taiwan and are committed to supporting them in every step of their journey.